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Welcome to
YarnAndThreadRetailers.com!
The purpose of this site is to help YOU, the
Independent Retailer,
harness the full potential of the World Wide Web!
IMPORTANT ANNOUNCEMENT - We are now using a Yahoo Group
instead of the Forum for networking and discussion. Membership in
the Yahoo Group is restricted to current members of the site!
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Best SEO Classes Online... and
they are FREE!
Cricket Bailey offers the BEST SEO classes online
thru Yahooo Groups and adds value by providing an
excellent Marketing class, as well.
For more information, go here:
http://tech.groups.yahoo.com/group/SEO_Techniques/
Due to the more general nature of Cricket's approach,
there are nuances and adjustments that need to be made
for the Needlework and Quilting Industries.
For YarnAndThreadRetailers.com
Members ONLY!
There will be an ongoing discussion in our private
Yahoo Group to work on these classes in depth.
We WILL NOT be posting any of Cricket's class
materials so you need to join her classes. I also
recommend purchasing her eBook, which is excellent, but
it is not necessary.
We WILL be discussing each class as it applies to
Needlework and Quilting!
What we are offering is an adjunct to Cricket's
classes! For the best possible outcome, I recommend that
you actively participate in both Cricket's classes
and in the Members Only Forum.
I hope that you will sign up for Cricket's classes
and then join us in the Members ONLY Forum! |
Click on the Center Button directly below,
to hear a Personal Invitation from Tink
(Be sure your audio and speakers are turned on!)
Both Brick and Mortar and Online
Shops are Welcome...
This is also valuable for Shop Owners who don't have web sites yet!
New Shop
Owners, click HERE for more details.
YarnAndThreadRetailers.com is the place to:
Keep up-to-date with the newest marketing opportunities online AND
offline... AND in plain English!
Discover an effective, efficient way to improve your web site
ratings, build online interest, AND be able to implement it
YOURSELF, without help from your webmaster!
Learn why you MUST have a USP (Unique Selling Position) for your
online store and what makes your online USP different from your
offline USP!
Understand the MANY advantages you have as an Independent Retailer
with a TEENSY marketing budget compared to the *Big Guys* with their
MEGA marketing budgets!
Harness the innate advantages that exist in the Needlework and
Quilting retail niches
Not yet Online? Strategize the best way to bring your Offline Shop online, in a
step by step, methodical manner
YarnAndThreadRetailers.com has:
Information, tips, and techniques
Invaluable information which will allow
you to utilize the internet successfully with both your Online Shop
and your Offline Shop.
Up-to-date information and the latest
tools, enabling you to conquer the online universe!
IMPORTANT: YarnAndThreadRetailers.com Membership is
restricted to qualified Needlework and Quilt Retailers.
New Shop
Owners, click HERE for more details.
YarnAndThreadRetailers.com Membership
Membership
Application Form
This link takes you to the same form as the link to the right
in the gray column ;-)
There is ONE membership level: GOLD.
GOLD Membership: GOLD Membership pricing is $14.95 per
month.
Members will LOCK-IN their payment rate for as long as
they maintain continuous membership!
GOLD Membership has access to detailed information of a variety of
topics (with topics being added continuously), step
by step tutorials, time-saving services, as well as discounts on
workshops, ebooks, videos, and other resources!
GOLD Members also qualify for *Tink Thinks* Email Consulting.
This is available to a limited number of Needlework and Quilting Retailers. Additional information is provided
in the Private Members Area.
The GOLD Membership monthly payment option is set-up with
automatic monthly payments and is easily cancelled at any time.
Membership Application Form
YarnAndThreadRetailers.com Forum
The YarnAndThreadRetailers.com Forum is a discussion
forum here at YarnAndThreadRetailers.com and is available
ONLY to Registered Members!
As many of you may know, the Forum format is an ever-expanding and
ever-evolving one. I have started us out with a few topics
and will be adding more as requests are made and as discussions
happen!
Topics
currently include:
Blog Marketing
Web Sites - Hows and Whys: including Search Engine Optimization
How to Wow -
Discuss the 7 factors of How to Wow,
as well as discuss strategies for employing them
Building Your Magic List -
discuss the techniques and
strategies of List Building, as well as utilizing the
aWeber and
Get
Response
Auto-Responder services.
18 Month Marketing Calendar -
to brainstorm and plan your shop's long term Promotions Calendar.
Color Outta the Zone! -
discuss ways to break out of your
Marketing Comfort Zone...
Gold OFF-Topic Chat
As things progress and as members request... additional topics and
Forum areas are being planned
Marketing Edge for Yarn and Thread Blog
The purpose of this blog is to offer information and
resources to independent Needlework and Quilt Retailers and
Designers.
PRIORITIZING THE ISSUES
One of the goals of
YarnAndThreadRetailers.com is to
help retailers evaluate and prioritize the ever changing issues they
face online. With that in mind, I've created a rating system...
The Three Mouse icon indicates a vital issue that absolutely MUST be
addressed.
The Two Mouse icon indicates an important issue that probably should
be dealt with.
The One Mouse icon is reserved for issues that are less important but
worth looking into!
These first issues were chosen as a result of input from
the great students in my *How to Wow* classes at TNNA-Indianapolis
this summer.
As YarnAndThreadRetailers.com debuts, information is available on the following subjects:
Recently Added
●
Email Issues for Retailers - Part 2
●
Email Issues for Retailers - Part 3
Some Current Topics Available
Blogging for Retailers
WHY you need to do it and HOW to do it effectively!
Impact Web Audio - Basic Edition
Right now, I am classifying this issue as a Two Mouse topic... I
expect that within a year it will be a Three Mouser! This software
is available at a Special MEMBERS ONLY price!
The Basic version of Impact Web Audio and the Pro upgrade give
you a leg up on the competition and allows you to experiment with
adding Audio to your site with a very short and gentle learning
curve.
In addition, with Impact Web Audio, it is easy to put more than
one Audio message on a page. Many of the current, more expensive and
sophisticated solutions that are currently available won't support
this option!
Multimedia is coming fast and the technology can be overwhelming.
I have been researching and working on this for the last year...
Impact Web Audio is a brand NEW software solution that offer the
chance to play in the wading pool before diving in the deep end! I
have added a page of Tips and Tricks and would be happy to create a
Tutorial, if there is enough interest.
●
Favicons - Small but Mighty!
●
Email Issues for Retailers - Part 1
*Email Issues for Retailers, Online and Offline* is a multi-part
series, and is an important one to any Retailers using email in ANY
way!
In this series, the 3 Mail Categories of Retailer Email are
described and explained.
The first Category to be addressed in this series is *Informative/Marketing
emails sent by a Retailer*.
I will be adding Information and Resources continuously!
Here is a taste of what is coming:
Some of the GENERAL TOPICS AND ARTICLES that will be covered:
Putting Your Shop Online
Understanding the Search Engines
How to Write for the Web
Katrina-Proof your Online Business
Using Multimedia
Building YOUR Shop Brand Online
Creating your shop's Unique Selling Proposition
and WHY it is MUST for Online businesses!
Some of the RESOURCES that will be provided:
Free Software
Other Software
Online Services for Marketing and More
Email Consulting Services
Some of the TUTORIALS that will be available:
Search Engine Optimization
Preparing Graphics for the Web
How to use Software
How to create Google Site Maps
How to use Google Local
Some of the SERVICES that are offered:
Blog Set-Up
FavIcon Graphic Creation
I have been spending a LOT of time trying to figure out the best
way to help all of you use the resources of this membership site
and to guide you into taking action...
As the latest article in the
Procrastination Series says:
*quote*
We sometimes let ourselves feel a sense of 'doing something'
because we "bought the book", signed up for the class, the
e-course for that matter, or joined the membership site
*smile*.
There are a couple of things that get glossed over or
over-looked completely all too often though when people talk
about 'taking action'.
One thing is people think it takes massive action.
Hey, it helps, but all those old sayings about taking things
step by step can't be all wrong.
What it takes is consistent action.
Period.
Action that moves you towards your goal, even a tiny bit, is
helping you.
Name your task, make it one you know you can do, then do it.
Don't try to get it all in one shot. Just focus on getting one
part of it done.
*end quote*
It was the challenge of *taking action* that I was puzzling
over... and as I did so, I realized some very significant
things. ;-)
As was stated in the Procrastination Article,
one of the greatest challenges that keeps most
people from reaching success is their
inability/reluctance/failure to *Take Action*
I also realized that this group
represented the antithesis of the failure to *Take Action*,
since you have all undertaken the MASSIVE action of opening your
shops!
I decided that what I actually need to do is to provide a
framework which will enable y'all to efficiently utilize the
resources (and the future resources) that are provided here.
At this point, the actions to be taken fall under four
major topics:
(and yes, there will be some overlap between topics! *smile)
1) Creating a Web Site (for those of you who
don't yet have one)
2) Promoting Your Site
3) Site Traffic Issues (including Email
Issues)
4) Improving Your Site
It may be that as we advance, it will make
sense to add to this list, but for right now, four is more than
enough! *VeryBigGrin*!
I have also decided that the best place to
implement this strategy is within the Yahoo Group. Please ask
you questions in our Private Yahoo Group.
My hope is that this Coaching structure will enable you to work
on the topic you choose in an efficient manner, without spinning
your wheels or being overwhelmed. It also provides me with the
structure to give guidance on matters that are not yet part of
the Membership site archives. If necessary, I can just tell you
what to do and you'll get a more detailed explanation later on!
LOL
So.... please look over the list and make a commitment. If you
have questions or need clarification, please post to the forum.
If you need more information, it is more than likely someone
else will also!
Once you have decided, please make your confirmation post and
we'll get started... taking it one step at a time and *Sharing
the Road to Success!*
Tink
NOTE - This Coaching Program is different and separate from the
Tink Thinks Email Consulting Service!
About Tink Boord-Dill
Tink has been online since 1998. A popular teacher at Needlework and
Quilt Trade Shows, she covers practical and useful ways for
Independent Retailers to promote their businesses on the Web and
off!
She
writes *Tech Support*, a regular column in the
American Quilt
Retailer.
Tink is the Group Owner of Needlework Biz, a Yahoo Group of
about 500 Needlework Professionals. She is also the Group Owner of CyberQuiltMarket, a Yahoo Group for Quilt Retailers, Designers and
Manufacturers.
Now, with increasing challenges facing Independent Retailers, her
goal is to provide the Tools, Strategies, and Resources needed to
help
them to Conquer the Web!
New Shop Qualifications:
If you are opening a new Brick and Mortar Shop, you must have a
signed lease.
If you are opening a new Online Shop, your site must
have full functioning order fulfillment.
For more information, feel free to contact me. (Contact info is
below.)
To contact me by email:
Tink Boord-Dill
PO Box 1046
Richmond, KY 40476
(859)624-3525 Phone (Eastern Time Zone)
(859)623-5566 Fax
Web site contents and graphics © 2007 Tink Boord-Dill
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